Deepfield offers a variety of chart types to visualize your survey data. The available charts depend on your question type, and you can switch between different views to find the best way to present your findings.
Quick Reference
Question Type | Available Charts |
Multiple Choice | Bar, Pie, 100% Stacked, Spider/Radar |
Numeric | Box Plot, Histogram |
Matrix | Stacked Bar |
Ranking | Ranking Bar |
Allocation | Allocation Ranking |
Multi-Numeric | Box Plot, Histogram (per option) |
Open Text | Word frequency, Theme breakdown |
Standard Charts
These charts are available for multiple choice and similar question types.
Bar Chart
The default visualization. Horizontal bars show the count or percentage of responses for each option.
Best for:
Comparing response frequencies
Showing clear "winners" among options
Presenting to stakeholders who prefer simple visuals
Features:
Click any bar to filter responses by that option
Hover for exact counts and percentages
Sorted by frequency (most popular at top)
Pie Chart
Circular chart showing proportions as slices. Uses a donut style with the total count displayed in the center.
Best for:
Showing parts of a whole
Single-select questions with 2-5 options
Quick visual of dominant responses
Features:
Click any slice to filter responses
Legend shows all options with percentages
Center displays total response count
💡 Tip: Avoid pie charts with more than 6-7 options—bar charts are clearer for many categories.
100% Stacked Bar
A single horizontal bar divided into colored segments, each representing the proportion of an option.
Best for:
Comparing proportions in a compact view
Side-by-side comparison when using breakdowns
When absolute numbers matter less than relative distribution
Features:
Each segment shows percentage on hover
Color-coded by response option
Compact for dashboard views
Spider/Radar Chart
Multi-axis chart showing values plotted on axes radiating from a center point. Creates a polygon shape.
Best for:
Comparing multiple dimensions simultaneously
Profile comparisons (e.g., brand attributes)
Questions with 3 or more options
Features:
Each axis represents one option
Values shown as distance from center
Falls back to bar chart if fewer than 3 options
📝 Note: Requires at least 3 options to display. With fewer options, the system shows a bar chart instead.
Numeric Charts
These charts are automatically used for numeric question types.
Box Plot
Statistical visualization showing distribution of numeric responses through quartiles.
Display elements:
Whiskers - Minimum and maximum values
Box - Interquartile range (Q1 to Q3, middle 50% of data)
White line - Median (50th percentile)
Orange diamond - Mean (average)
Best for:
Understanding data spread and distribution
Identifying outliers
Comparing distributions across groups (with breakdowns)
Features:
Click to view all responses sorted by value
Shows statistical summary (min, max, median, mean)
Histogram
Bar chart showing distribution across value ranges (quartiles).
Display elements:
Bars - Count of responses in each quartile range
Color gradient - Q1-Q4 shown in different colors
Orange line - Average value marker
Best for:
Seeing how responses cluster
Identifying common value ranges
Understanding the shape of your data
Features:
Supports currency formatting when applicable
Shows count per quartile range
Matrix Charts
Matrix Stacked Bar
One horizontal stacked bar per row, showing the distribution of ratings across the scale options.
Example: For a satisfaction matrix with rows "Price", "Quality", "Service" rated 1-5:
Each row gets its own bar
Segments show proportion selecting each rating
Color coding matches the rating scale
Best for:
Comparing how items performed across the same scale
Identifying strongest and weakest attributes
Spotting patterns in satisfaction/agreement matrices
Features:
Click any segment to filter responses
Tabbed interface for breakdowns
Color palette matches scale (e.g., red-to-green for satisfaction)
Ranking Charts
Ranking Bar Chart
Horizontal bars showing average rank for each option. Lower average = better (ranked higher more often).
Display elements:
Bars - Width represents rank score (inverted: best rank = widest bar)
Rank badges - 1st, 2nd, 3rd highlighted with special badges
Response count - How many times each was ranked
Best for:
Showing clear priority order
Identifying unanimous top choices
Presenting ranking results to stakeholders
Features:
Options sorted by average rank (best at top)
Click to filter by participants who ranked that option highly
Allocation Charts
Allocation Ranking View
Bars showing average percentage allocation for each option, ranked by importance.
Display elements:
Bars - Average percentage allocated
Rank badges - Top 3 highlighted
Percentage labels - Exact average shown
Best for:
Showing relative importance from budget/point allocation
Identifying where respondents would invest most
Priority visualization
Features:
Click to see all responses for that option
Sorted by average allocation (highest at top)
Breakdown Charts
When you apply a "Compare By" filter, special breakdown views show how results differ across segments.
How Breakdowns Work
Select a question to analyze
Click "Compare By" or the breakdown selector
Choose a dimension: Theme, Persona, or another question
View side-by-side comparisons
Breakdown Views by Question Type
Question Type | Breakdown Display |
Multiple Choice | Grouped/stacked bars per segment |
Numeric | Side-by-side box plots per segment |
Matrix | Tabbed view switching between segments |
Ranking | Side-by-side ranking bars per segment |
Allocation | Grouped allocation bars per segment |
Multi-Numeric | Tabbed view with option selector |
Using Breakdowns
Compare by Theme: See how responses differ based on identified themes from qualitative analysis.
Compare by Persona: Compare responses across AI-generated persona segments.
Compare by Question: Break down results by answers to another question (e.g., satisfaction by age group).
Features:
Consistent color coding across segments
Click any segment to drill down
Toggle between breakdown groups
Choosing the Right Chart
For Quantitative Questions
Goal | Recommended Chart |
Show most popular options | Bar Chart |
Show proportion of whole | Pie Chart |
Compare distributions | Box Plot |
Profile comparison | Spider/Radar Chart |
Show priorities | Ranking Bar Chart |
Show resource allocation | Allocation Chart |
For Qualitative Questions
Goal | Recommended View |
Identify common themes | Theme cards |
Find key quotes | Citations |
Understand personas | Persona breakdown |
Track specific mentions | Word frequency |
For Presentations
Audience | Recommended Charts |
Executive summary | Pie, simple bar |
Detailed analysis | Box plots, breakdowns |
Comparison focus | 100% stacked, spider |
Priority decisions | Ranking, allocation |
Interactive Features
All charts support these interactions:
Feature | Action |
Filter responses | Click any chart element |
View details | Hover for tooltips |
Change chart type | Use chart type selector (where available) |
Add breakdown | Use "Compare By" selector |
Export | Include in slides or reports |
Best Practices
Start with bar charts - They're familiar and easy to interpret
Use pie charts sparingly - Only for simple, single-select with few options
Apply breakdowns - Segment analysis reveals deeper insights
Consider your audience - Simple charts for executives, detailed for analysts
Check sample sizes - Breakdowns with few responses per segment may be unreliable