The study editor lets you build, organize, and refine your research.
Editor Layout
Panel | Purpose |
Left (Chat) | Talk to AI to generate or modify content |
Right (Structure) | View and edit your study directly |
Study Components
Every study has:
Introduction - Welcome message for participants
Sections - Logical groupings of related questions
Questions - Individual items within each section
Working with Questions
Click any question to edit its text, type, or options.
Drag to reorder questions within or between sections.
Editing Question Text
Click on the question you want to edit
Modify the text directly
Click Save Changes to preserve edits
Writing Clear Questions
Avoid | Better |
Long, complex phrasing | Short, simple questions |
Double-barreled questions | One topic per question |
Leading language | Neutral wording |
Vague timeframes | Specific periods ("in the past month") |
Using AI Chat
Type naturally to modify your study:
"Add a question about purchase intent"
"Make question 3 more specific"
"Remove all demographic questions"
"Organize this into logical sections"
Understanding Change Highlights
When the AI modifies your study, changes are visually highlighted so you can easily review what changed:
Highlight | Meaning |
Green | New content added |
Red | Content removed |
This makes it easy to review AI changes before saving.
AI Feedback on Your Edits
The editor supports a collaborative workflow between you and the AI. After you save manual changes, the AI analyzes your edits and may:
Suggest improvements to question wording
Point out potential issues
Recommend additional questions based on your changes
This feedback loop helps ensure your study is well-designed while keeping you in control.
Working with Sections
Why Use Sections?
Organize content logically
Guide participants through topics
Apply settings to groups of questions
Common Section Types
Section | Example Questions |
Screening | Age, location, product usage |
Demographics | Income, occupation, household |
Awareness | Brand recognition, recall |
Usage | Frequency, occasions, methods |
Attitudes | Satisfaction, preferences |
Intent | Purchase likelihood |
Recommended Study Flow
Screening - Qualify participants early
Warm-up - Easy, engaging questions
Main questions - Core research topics
Sensitive questions - Place later when engaged
Demographics - Often works well at the end
Study Length
Type | Duration | Questions |
Quick poll | 2-5 min | 5-10 |
Standard | 10-15 min | 20-40 |
In-depth | 20-30 min | 40-60 |
💡 Tip: Test your study and time it. If it feels long to you, it will feel longer to participants.
Saving Your Work
⚠️ Warning: Changes are not saved automatically. Click Save Changes before leaving.
Action | Result |
Save Changes | Saves current work |
Undo Changes | Reverts to last save |