Choose the right question type based on what you want to learn. Each question type is labeled with a badge showing its type.
Quick Reference
Type | Best For | Data Type |
Multiple Choice (Single) | Exclusive options | Quantitative |
Multiple Choice (Multi) | All that apply | Quantitative |
Numeric | Ratings, quantities, amounts | Quantitative |
Matrix | Compare multiple items on same scale | Quantitative |
Ranking | Priority ordering | Quantitative |
Allocation | Budget/percentage distribution | Quantitative |
Multi-Numeric | Multiple numeric values | Quantitative |
Open Text | Explanations, feedback | Qualitative |
Video/Audio | Rich insights, emotions | Qualitative |
Multiple Choice
The most common question type. Easy to answer and analyze.
Single Select
Participants choose one option.
Example:
What is your primary reason for choosing this product?
Price
Quality
Brand reputation
Convenience
Multi-Select
Participants can choose multiple options. Enable "Allow multiple selections" in the question settings.
Example:
Which features do you use? (Select all that apply)
Online ordering
Mobile app
Home delivery
"Other" Option
Enable "Allow other" to let participants provide custom responses when your options don't cover their answer.
Common Scales
Satisfaction: Very satisfied → Somewhat satisfied → Neutral → Somewhat dissatisfied → Very dissatisfied
Agreement: Strongly agree → Agree → Neutral → Disagree → Strongly disagree
Frequency: Daily → Weekly → Monthly → Rarely → Never
Tips
5-7 options is ideal
Randomize option order to reduce bias (enable in question settings)
Include "Other" if you might miss options
Keep options mutually exclusive for single-select
Use "Maximum selections" to limit multi-select choices
Numeric Questions
Collect numeric values within a defined range. Ideal for ratings, quantities, and amounts.
When to Use
Rating scales - "On a scale of 0-10, how likely are you to recommend?"
Quantities - "How many times per week do you...?"
Amounts - "How much did you spend?" (with currency option)
Configuration Options
Setting | Description |
Minimum value | Lowest acceptable number |
Maximum value | Highest acceptable number |
Currency | Enable for monetary amounts (USD, EUR, GBP, etc.) |
Example:
On a scale of 0-10, how likely are you to recommend us to a friend?
Min: 0 | Max: 10
Example with Currency:
How much do you typically spend per month on coffee?
Min: 0 | Max: 500 | Currency: USD
Tips
Set clear boundaries with min/max values
Use currency option for spending questions
Consider if a multiple choice scale would be easier for participants
The numeric format allows for statistical analysis (mean, median, distribution)
Matrix Questions
Rate multiple items on the same scale in a grid format.
Example:
Rate your satisfaction with each aspect:
Very Dissatisfied | Dissatisfied | Neutral | Satisfied | Very Satisfied | |
Response time | |||||
Staff friendliness | |||||
Problem resolution |
When to Use
Compare multiple items on same criteria
Measure satisfaction across dimensions
Evaluate brand or product attributes
Configuration
Rows: The items being evaluated (e.g., "Response time", "Staff friendliness")
Options: The rating scale applied to each row
Tips
Limit to 5-10 rows per matrix
Use balanced scales (equal positive/negative options)
Label all scale points, not just endpoints
Break up multiple matrices with other question types
On mobile, matrix displays as stacked cards for easier interaction
Ranking Questions
Participants order items from most to least important using drag-and-drop.
Example:
Rank these features from most important (1) to least important (5):
Price
Quality
Convenience
Brand
Service
Ranking vs Rating
Ranking | Rating |
Forces choice between items | Items can be rated equally |
Shows clear priorities | Shows absolute evaluation |
Higher cognitive effort | Lower effort |
Features
Drag and drop - Intuitive reordering on desktop and mobile
Arrow controls - Move items up/down as an alternative
Undo/Reset - Participants can start over if needed
Randomization - Initial order can be randomized to reduce bias
Tips
Limit to 5-7 items maximum
Randomize initial order to reduce bias
Clearly specify direction (1 = most important)
Use when relative priority matters more than absolute rating
Allocation Questions
Participants distribute a percentage (totaling 100%) across multiple options. Perfect for understanding relative importance or budget priorities.
Example:
How would you allocate your ideal marketing budget?
Digital advertising: ____%
TV commercials: ____%
Social media: ____%
Print media: ____%
Events: ____%
Total must equal 100%
When to Use
Budget allocation - How would you spend $1000 on...?
Time distribution - How do you split your time between...?
Resource priorities - What percentage of effort should go to...?
Feature importance - Distribute 100 points across features
Features
Real-time validation - Shows running total and remaining percentage
Error prevention - Cannot submit until total equals exactly 100%
Visual feedback - Clear indication of how much is left to allocate
Tips
Use 4-8 options for best results
Provide clear, distinct categories
Order matters less (randomization available)
Results show average allocation per option, ranked by importance
Multi-Numeric Questions
Collect multiple numeric values in a single question. Each option has its own numeric input with optional currency.
Example:
What are your monthly expenses in each category?
Rent/Mortgage: $____
Groceries: $____
Transportation: $____
Entertainment: $____
Savings: $____
When to Use
Multiple amounts - Monthly expenses across categories
Comparative quantities - Hours spent on different activities
Multiple measurements - Ratings for different aspects (as numbers)
Configuration Options
Setting | Description |
Options | The categories to collect values for |
Minimum value | Lowest acceptable number (per option) |
Maximum value | Highest acceptable number (per option) |
Currency | Enable for monetary amounts |
Tips
All options share the same min/max constraints
Use when you need numeric values (not just ranking/allocation)
Currency mode formats values appropriately
Analysis shows distribution statistics for each option
Open Text
Free-form written responses for qualitative insights. Can also be configured for video or audio recording.
Response Modes
Text - Traditional typed response
Video - Record video response with webcam
Audio - Record voice response
Example:
What could we do to improve your experience?
When to Use
Understanding "why" behind choices
Detailed feedback and explanations
Unexpected insights you didn't anticipate
Personal stories and experiences
Tips
Be specific: "What one thing would improve this?" beats "Any feedback?"
Place after related structured questions for context
Don't overuse—they require effort from participants
Consider making optional for longer surveys
Video & Audio Responses
The richest qualitative data—see expressions, hear tone. Configure in Open Text question settings.
Example:
Tell us about your first experience using our product. (Record 1-2 minutes)
What You Capture
Video: Facial expressions, body language, verbal response
Audio: Tone, enthusiasm, verbal detail
Duration Guidelines
Type | Length |
Quick reaction | 15-30 sec |
Standard response | 1-2 min |
Detailed explanation | 2-3 min |
Features
Automatic transcription - All recordings are transcribed for analysis
Quality assessment - AI evaluates response quality and engagement
Searchable - Find specific mentions across all transcripts
Highlights - Best quotes and moments are identified automatically
Tips
Use sparingly—recording takes effort
Give clear structure: "Start by telling us..."
Set time expectations in the question
Offer text alternative for participants who can't record
AI Follow-Up Questions
Any question type can be enhanced with AI follow-up questions. When enabled, the AI will automatically ask relevant probing questions based on the participant's response.
See Advanced Features for details on configuring follow-ups.
Question Settings
All question types share these common settings:
Setting | Description |
Required | Participants must answer to continue |
Conditional display | Show only based on previous answers |
Screening rule | Terminate survey based on answer |
Randomize options | Reduce order bias |
AI follow-up | Enable automatic probing |
Stimulus | Add image/video before question |
See Advanced Features for conditional logic and screening rules.