Panels define who should participate in your study. Set demographics to target the right audience.
What Is a Panel?
A panel is a defined group of participants with:
Target demographics - Age, gender, location
Sample size - How many responses you need
Recruitment settings - How participants are invited
Creating a Panel
Go to the Recruit tab
Click Add Panel
Name your panel (e.g., "US Adults 25-54")
Set demographics
Enter target sample size
Save
Available Demographics
Core Demographics
Criterion | Options |
Age | 18-24, 25-34, 35-44, 45-54, 55-64, 65+ |
Gender | Male, Female, Other |
Country | US, Canada, UK, etc. |
Additional Criteria
Depending on settings, you may also target:
Region/State
Income range
Education level
Employment status
Setting Demographics
Select your panel
Click on demographics section
Check criteria you need (leave unchecked for "any")
Select specific values for each criterion
Review estimated incidence
Save
The summary sidebar shows the cost breakdown for your selections:
How Demographics Affect Incidence
Each criterion narrows your audience:
Criteria | Approximate Incidence |
All adults | 100% |
Adults 25-44 | ~35% |
Adults 25-44, Female | ~17% |
Adults 25-44, Female, US only | ~5% |
💡 Tip: Start broad. Add restrictions only when your research requires them.
Multiple Panels
Create multiple panels when you need:
Different Segments
Panel | Target |
Panel 1 | Current customers |
Panel 2 | Competitor customers |
Panel 3 | Non-users |
Quota Management
Panel | Target | Sample |
Panel 1 | Male 25-34 | 100 |
Panel 2 | Female 25-34 | 100 |
Panel Management
Panel Status
Active - Accepting responses
Paused - Temporarily stopped
Complete - Target reached
Editing Panels
You can edit panels before publishing. After publishing with responses, editing is limited to protect data consistency.
Demographics vs Screening
Method | When to Use |
Demographics | Standard characteristics (age, gender, location) |
Screening Questions | Behaviors, attitudes, specific qualifications |
Example:
Demographic: Ages 25-44, USA
Screening: "Do you own a pet?" (Yes required)
Use demographics for basic targeting, screening for specific qualifications.