Feasibility Gauge
The feasibility gauge shows estimated respondent availability based on your criteria.
Three Tiers
Tier | Population | Recommendation |
Exploratory | <100 respondents | Limited sample, good for qualitative |
Main Question | 100-500 respondents | Good for focused research |
Full Analysis | 500+ respondents | Ideal for robust quantitative analysis |
Reading the Gauge
Green zone: Good availability, likely fast completion
Yellow zone: Moderate availability, may take longer
Red zone: Limited availability, consider broadening criteria
Feasibility Estimate
What It Calculates
The feasibility estimate considers:
Factor | Impact |
Demographics | Age, gender, location filters |
Behavioral criteria | Usage, purchase history |
Screening rules | Expected qualification rate |
Current availability | Active panel members matching criteria |
Requesting an Estimate
Configure your panel criteria
Add screening questions
Click Estimate Feasibility
Results appear in the gauge
Estimate Updates
Estimates refresh when you:
Add or remove criteria
Change target counts
Modify screening questions
Survey Pricing
Cost Factors
Several factors determine study cost:
Factor | Description |
Base cost | Per-complete base rate |
Criteria complexity | Premium for narrow targets |
Survey length | Longer surveys cost more |
Incidence rate | Lower incidence = higher cost |
Speed requirement | Rush delivery premium |
Panel Criteria Pricing
Specific criteria affect pricing:
Criterion | Price Impact |
General population | Standard rate |
Specific age range | +10-20% |
Income qualification | +15-30% |
Behavioral screening | +20-50% |
B2B decision makers | +50-100% |
Viewing Pricing
Complete panel configuration
Click Get Quote or view pricing section
Per-complete and total costs appear
Incidence Rate
What Is Incidence Rate?
The percentage of people who qualify from the general pool:
Incidence Rate = Qualified / Total Screened × 100
Impact on Cost and Timeline
Incidence | Cost Impact | Timeline Impact |
>50% | Standard | Fast completion |
25-50% | +25% | Moderate delay |
10-25% | +50% | Slower completion |
<10% | +100%+ | Extended timeline |
Estimate Incidence Rate
Before launching, estimate your incidence:
Review screening question pass rates
Consider demographic restrictions
Account for quota constraints
Use historical data if available
Cost Optimization
Strategies to Reduce Cost
Strategy | Savings |
Broaden demographics | Reduce targeting premium |
Simplify screening | Increase incidence rate |
Extend timeline | Remove rush premium |
Reduce survey length | Lower per-complete cost |
Quality vs. Cost Trade-offs
Priority | Approach |
Quality first | Tight criteria, higher cost |
Volume first | Broader criteria, lower cost |
Balanced | Key criteria only, moderate cost |
Budget Planning
Estimating Total Cost
Total = (Target Completions ÷ Expected Incidence) × Cost Per Complete
Example Calculation
Target: 200 completions
Incidence: 40%
Cost per complete: $5
Total Screens Needed = 200 ÷ 0.40 = 500 Total Cost = 200 × $5 = $1,000
Budget Buffers
Add buffer for:
Quality rejections (5-10%)
Quota balancing challenges
Unexpected low incidence
💡 Tip: Request a formal quote before committing to large studies. Estimates are directional; quotes are binding.