Report Content Structure
Reports are organized into sections that present findings from high-level insights to detailed analysis.
Section Overview
Section | Purpose |
Executive Summary | Key findings at a glance |
Highlights | Notable quotes and moments |
Personas | Respondent segments |
Key Findings | Detailed analysis per topic |
Appendix | Supporting data |
Executive Summary
The opening section provides a quick overview for stakeholders.
What's Included
Research objectives: What the study aimed to discover
Methodology: How data was collected
Key findings: Top 3-5 insights
Recommendations: Suggested actions
Reading the Summary
Use the executive summary to:
Get oriented quickly
Identify areas to explore
Prepare for stakeholder questions
Decide what needs deeper review
Highlights Section
Notable quotes and moments from respondents.
Types of Highlights
Type | Description |
Key quotes | Powerful statements capturing insights |
Emotional moments | Strong feelings expressed |
Unexpected findings | Surprising perspectives |
Representative views | Common sentiments well-expressed |
Using Highlights
Highlights are useful for:
Presentations (opening with impact)
Stakeholder buy-in
Humanizing quantitative data
Report illustrations
Personas Section
AI-generated respondent segments based on response patterns.
Persona Structure
Each persona includes:
Name: Descriptive identifier (e.g., "Quality Seekers")
Description: Who this segment is
Characteristics: Key traits and behaviors
Size: Percentage of respondents
Quote: Representative statement
Understanding Personas
Personas are created by:
Analyzing all responses
Identifying patterns
Clustering similar respondents
Describing common characteristics
Using Personas
Apply personas to:
Segment your analysis
Tailor recommendations
Target marketing
Prioritize features
Key Findings
Detailed analysis organized by topic or question.
Finding Structure
Each finding includes:
Title: What was discovered
Summary: Brief description
Data: Supporting charts/statistics
Quotes: Illustrative responses
Implications: What it means
Navigating Findings
Click section headers to jump
Use sidebar for navigation
Filter by topic or theme
Report Block Details
Individual content blocks within sections.
Block Types
Block | Content |
Text | Written analysis |
Chart | Data visualization |
Quote | Respondent statement |
Statistic | Key number highlight |
Table | Comparative data |
Interacting with Blocks
Click charts to filter data
Click quotes to see full response
Hover for additional details
Section Navigation
Sidebar Navigation
The left sidebar shows:
All section headers
Current position
Quick jump links
Reading Flow
Recommended reading order:
Executive Summary (overview)
Personas (understand segments)
Key Findings (detailed analysis)
Highlights (supporting quotes)
Deep Dive
For detailed analysis:
Start with a specific finding
Explore supporting data
Check quotes for context
Compare across personas
Note implications
Customizing Views
Filtering Report Content
Filter to focus on:
Specific personas
Particular themes
Question subsets
Time periods
Export Sections
Export specific sections for:
Stakeholder presentations
Detailed analysis
Team sharing
💡 Tip: Start with the Executive Summary to orient yourself, then dive into specific findings based on your research questions.